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ProMarketing Online advertising
B2B advertising with Google Ads

Termit d.d.

Quartz sand and foundry products. In front of the right buyers in four markets.

Always-on Google Ads for the company Termit in Slovenia, Croatia, Germany and Italy, plus a one-off quartz sand campaign.

PartnerTermit d.d.
SectorB2B, industrial materials
ChannelsGoogle Ads, Meta (campaign)
MarketsSlovenia, Croatia, Germany, Italy
ABOUT THE PARTNER

A reliable foundry partner for 60 years

Termit d.d. from Moravče produces quartz sand, coated sands, foundry cores and auxiliaries for foundries, construction and sports and riding surfaces, with customers across Central and South-Eastern Europe.

THE BRIEF

Be visible when the buyer searches

Business buyers look for a supplier when they need one, most often on Google. If you do not show up then, you are not on the list. In foreign markets, a search ad is often the first contact with Termit d.d.

Why always-on advertising

Termit d.d. advertises with us on Google Ads all year round, not only in campaigns. Constant presence brings inquiries when buyers send them, and the campaigns get better every month as they learn from the data collected.

Markets

Four markets, four languages

SloveniaAds in Slovenian
CroatiaAds in Croatian
GermanyAds in German
ItalyAds in Italian
01Keywords by marketFor each market we research how buyers search for Termit d.d. products, in Slovenian, Croatian, German and Italian.
02Ads in the local languageAds and extensions are written in the local language and tailored to individual product groups.
03Targeting active interestSearch campaigns reach people who are already looking for the product, so every click means real interest.
04Measuring inquiriesWe track form submissions, phone clicks and email clicks to know what brings business.
05Monthly optimisationEvery month we adjust keywords, bids and budgets by market and prepare a report.
Search ads

In the language of each market

Examples of Termit d.d. search ads in Slovenia, Croatia, Italy and Germany. Each ad targets a different product group and industry.

Slovenia
Slovenia
Slovenia
Croatia
Croatia
Croatia
Italy
Italy
Italy
Germany
Germany
Germany
Campaign: quartz sand

From ad to inquiry

Alongside always-on advertising we ran a one-off quartz sand campaign for Termit d.d. in Slovenia, Croatia, Austria and Italy, with ads on Google and Meta. The ads led to a dedicated landing page, pesek.termit.si, where visitors immediately found what they were looking for and sent an inquiry.

pesek.termit.si
Campaign results

In the first six weeks the campaign brought more than 180 inquiries across all four markets. The landing page converted at 9.7%, and visitors stayed on it for 2 min 48 s on average.

Next projectZ Dental

Let your project be next

Tell us what you want to achieve, we will prepare a proposal.

Send an inquiry