Skip to content
ProMarketingProMedia Social mediaContent marketingVideo production
Social media and influencers

Mlekarna Krepko

A Slovenian family dairy. A modern story on social media.

Strategy, in-house photo and video production and influencer collaborations for Mlekarna Krepko.

PartnerMlekarna Krepko
SectorB2C, food
ServicesStrategy, content, influencers
ChannelsFacebook, Instagram, TikTok, YouTube, LinkedIn
ABOUT THE PARTNER

A family dairy with tradition

Mlekarna Krepko is a Slovenian family dairy from Logatec that has made kefir from live kefir grains since 1992. It also offers organic milk, yoghurts, cheeses and protein products, and its protein kefir won the Innovation of the Year 2024 award.

THE BRIEF

Why social media

People know Mlekarna Krepko products, but not always how to make them part of everyday life. With recipes, tips and stories from the dairy on social media, we show why to choose Mlekarna Krepko, even away from the shop shelf.

How we work together

With us, Mlekarna Krepko is strengthening its presence on five social networks. Every post follows the agreed plan, and the content is created in our own production.

01StrategyTogether we defined goals, audiences, tone of voice and content pillars: recipes, healthy living, products and dairy stories.
02In-house productionEvery month we create posts, short videos (Reels, Shorts), Stories and LinkedIn posts, and e-newsletters when needed.
03Content calendarMlekarna Krepko receives the content calendar in advance, and we agree on topics, visuals and copy before publishing.
04InfluencersWe find influencers who share the values of the brand and agree with them on content that stays consistent with the brand.
05Fairs and eventsWe support Mlekarna Krepko at trade fairs and open days and report on each event digitally before, during and after it.
Channels

Mlekarna Krepko on social media

Feed posts, Reels and Stories, TikTok videos and YouTube Shorts, and LinkedIn posts. All in one consistent brand look.

Facebook
Instagram
TikTok
YouTube
LinkedIn
Influencers

Authentic stories people trust

Influencers show Mlekarna Krepko products where people really enjoy them: on a hike, after a workout or in the kitchen in a new recipe. With each of them we agree on content that is their own, yet consistent with the brand message. In one month their content reached more than 218,000 views on Instagram and Facebook.

Aligned with all marketing

We align posts and influencer collaborations with the other marketing activities of Mlekarna Krepko, from in-store promotions to product launches, so the brand speaks with one voice.

Next projectTrajnice Carniola

Let your project be next

Tell us what you want to achieve, we will prepare a proposal.

Send an inquiry